Productized services have become a popular alternative to traditional service business models due to their profitability and ease of operation. While service businesses typically involve custom projects and extensive client communication, productized services offer predefined packages that clearly outline the work to be delivered and when. This shift in approach not only streamlines the client onboarding process but also leads to faster project completion and increased profitability.
### Benefits of Productized Services
#### Efficient Client Acquisition
One of the key advantages of productized services is the ability to close clients faster. By offering predefined packages with clear deliverables, clients can make quick purchasing decisions without the need for extensive negotiations or proposals. This streamlined approach reduces friction in the sales process and minimizes the time spent on client communication.
#### Prevent Scope Creep
Productized services help to avoid project scope creep by clearly defining what is included in each package upfront. Clients are aware of the deliverables and any additional requests can be handled through add-on services. This proactive approach not only prevents misunderstandings but also ensures that the project stays within the agreed-upon scope.
#### Scalability
With a documented, repeatable workflow for each productized service, scalability becomes more achievable. By standardizing the process, businesses can easily onboard new clients and deliver consistent results. This scalability allows for more efficient resource allocation and the potential for growth without sacrificing quality.
#### Increased Revenue
Productized services make it easier for clients to make instant purchases, leading to higher sales conversion rates. Additionally, by offering standardized packages, service providers can complete projects more efficiently, ultimately increasing their hourly rate. Clients are also more willing to pay a lump sum for a completed product rather than an hourly rate for ongoing work.
### Examples of Productized Services
#### Graphic Design Services
DesignJoy is a prime example of a successful productized graphic design service. Customers subscribe to the service and can request specific designs, which are delivered within a set timeframe. The subscription model allows for recurring revenue and provides stability to the business.
#### Video Editing
Video editors can offer productized services with set packages for editing a specific number of videos in a particular style or length. By simplifying the ordering process, clients can easily purchase editing services without the need for extensive consultations.
#### SEO Audits and Services
SEO consultants can package audits, content, and backlinks as productized services. By breaking down audits into specific sections, clients can order individual services with ease and clarity on what they will receive.
#### Website Design Services
Productized website design packages can be structured based on the platform, number of pages, plugins, revisions, and design elements. This approach allows for standardized offerings and faster project delivery.
#### Writing Services
Writers can offer productized services with specific content offerings within a set timeframe. Clients can choose packages based on word count, revision requests, and additional add-ons like graphics or SEO optimization.
#### Legal Services
Even lawyers can provide productized services, such as divorce law firms offering predefined packages for uncontested divorces. By pricing each package based on the type of divorce and delivery timeline, clients can easily select the service that suits their needs.
#### Real Estate MLS Services
Real estate agents can offer productized MLS services with packages for listing homes, marketing materials, and additional add-ons. By simplifying the listing process, agents can attract more clients and offer premium services based on pricing tiers.
### How to Create a Productized Service
#### Define The Deliverables
Start by identifying your most in-demand services and defining what is and isn’t included in each package. By specifying the scope of work upfront, you can set clear expectations for clients and avoid potential misunderstandings.
#### Pricing Your Packages
Offer two or three different pricing packages based on turnaround times, volume, or add-ons. By providing options for clients, you can cater to different budgets and preferences while maximizing revenue potential.
#### Designing Your Landing Page
Create a simple landing page that explains your services, showcases client testimonials, highlights key benefits, and clearly displays pricing packages. A well-designed landing page can improve conversion rates and streamline the ordering process.
#### Create an Order and Onboarding Process
Optimize the payment process to make it easy for clients to place orders and receive instant gratification. Collect payment first before requesting client information to avoid losing conversions. Streamline the onboarding process with automated emails and client intake forms.
#### Build an Audience
Focus on building an audience through consistent content creation on a selected platform, funneling followers to an email list, and collaborating with industry experts. By growing your audience, you can attract more clients and expand your reach in the market.
### Conclusion
Productized services offer a strategic approach to service businesses, providing increased profitability, streamlined operations, and scalability potential. By defining clear deliverables, pricing packages effectively, designing compelling landing pages, optimizing the ordering process, and building an audience, businesses can create successful productized service offerings. Embracing this model can lead to faster client acquisition, reduced scope creep, scalability opportunities, and higher revenue generation in the long run.