Looking for the best SEO audit tools to improve your website’s performance in 2024? Running regular site audits is essential to evaluate how well-optimized your website is and identify areas for improvement. As a journalist with experience in SEO audits, I have tried and tested numerous auditing tools to provide you with a comprehensive review of the top 10 SEO audit tools on the market.
SE Ranking: Best for most users due to its diverse features and affordable pricing. It offers a full website audit, export options, backlink audit, SERP audit, on-page SEO checker, white-label option, and other marketing tools. Plans start from $55/month with a 14-day free trial available.
Morningscore: Ideal for beginners new to SEO, Morningscore gamifies the auditing process with personalized health missions and a Morningscore metric that estimates the value of your SEO efforts in dollars. Plans start at $49/month with a 14-day free trial.
Surfer SEO: Best for content audits and optimization, Surfer SEO analyzes the SERPs to optimize written content for on-page signals. It provides an SEO optimization score, optimization suggestions, content editor, and competitor analysis. Plans start at $89/month with a 7-day money-back guarantee.
SEO PowerSuite: A budget-friendly all-in-one solution for comprehensive site audits, SEO PowerSuite offers a website auditor, technical SEO factors, onsite SEO factors, visualization tools, and other SEO features. Plans start from $299/year with a free version available.
Semrush: A premium enterprise-grade tool with over 40+ marketing tools, Semrush provides detailed audit reports, backlink audits, on-page SEO checks, and competitor analysis. Plans start from $129.95/month with a free trial available.
JetOctopus: An enterprise-level solution for technical SEO audits, JetOctopus offers log file analysis and detailed technical insights. Ideal for scanning large sites, plans start from $366/month billed quarterly with no free trial available.
Nightwatch: A powerful keyword rank tracker with a built-in site audit tool for analyzing site health, audit comparison, automated reports, and rank tracking. Plans start from $39/month with a 14-day risk-free trial.
Screaming Frog: A popular website crawler and log analyzer for detailed technical SEO audits. Offers a free version for up to 500 URLs, with plans starting from $259/year for a 1-site license.
Serpstat: A flexible SEO auditing tool with comprehensive site and page audits, keyword research, competitor analysis, and AI content generation. Plans start from $59/month with a free trial available.
Google Search Console: A free SEO auditing tool by Google for identifying and fixing technical issues related to security, crawlability, indexing, mobile usability, and core web vitals. Provides insights into indexation/crawlability data, core web vitals reports, and experience reports.
In conclusion, choosing the right SEO audit tool depends on your specific needs, features required, and budget. Each tool offers unique benefits to help improve your website’s search engine optimization and overall performance.