Tag: audience engagement
The Great Debate: Understanding Your Stance on Gating Content
In the ever-evolving landscape of B2B content marketing, the debate over gating content remains a hot topic. Marketing and sales teams often find themselves at odds over how much content should be gated and...
ITVX Breaks Streaming Records in June: A Look at the Numbers
ITVX, the popular streaming service, has broken its own records in the month of June by delivering a staggering 375.8 million streams. This achievement is being credited to the high viewership of ITV's Euro...