Are you interested in learning how to sell products on Instagram? If so, you’ve come to the right place. In this beginner’s guide, I’ll walk you through the steps to successfully use Instagram as a platform to increase your product sales.
Instagram is known for its massive reach, with over 2 billion monthly users and a vast advertising audience. It’s a visual-first platform, making it ideal for showcasing your products through photos and Reels. Additionally, Instagram is a popular platform for product discovery, with many users using it to find new products and research services.
When it comes to selling on Instagram, there are two main approaches. You can either drive sales to your own online store or utilize Instagram Shopping and Instagram Checkout. While both methods can be effective, I recommend using Instagram to direct traffic to your own store rather than relying solely on Instagram Shopping.
Instagram Shopping allows you to set up an in-app storefront and tag product links in your posts, Stories, and Reels. While it can reduce friction in the buyer journey and increase conversions, there are drawbacks such as limited control over your shop and extra transaction fees.
To sell on Instagram the right way, consider using platforms like Sellfy to create your online store. Sellfy is a beginner-friendly ecommerce platform that allows you to set up your store quickly and easily. It doesn’t charge additional transaction fees, and you can customize your store to suit your brand.
Once you’ve set up your store, it’s essential to create engaging Instagram content that drives sales. Follow the 80/20 rule, where 80% of your content is engaging and 20% is promotional. Find the best time to post on Instagram, use scheduling tools to stay consistent, run ads to reach a wider audience, and collaborate with influencers to promote your products.
Utilize Instagram features like Stories, Reels, and giveaways to promote your products effectively. Repost user-generated content to build social proof, engage with your followers to strengthen your community, and drive traffic to your store by adding a link in your Instagram bio.
In conclusion, selling on Instagram can be a lucrative venture if done right. By setting up your own online store, creating engaging content, and utilizing Instagram’s features effectively, you can increase your product sales and grow your following on the platform. Remember to focus on providing value to your audience while promoting your products, and you’ll be on your way to Instagram sales success.