Adidas had a lot to celebrate after England’s recent penalty shootout win over Switzerland, as two of their star players, Jude Bellingham and Trent Alexander-Arnold, were key figures in the victory. The sports brand quickly took to social media to showcase their support for Alexander-Arnold, who scored the winning penalty with cool precision.
This success on the international stage highlighted Alexander-Arnold’s growing profile, leading Adidas to secure a multi-year deal with him worth around £26m. The brand recognized the opportunity to capitalize on his success and increase their exposure in the football world, especially with the European Championship semi-final qualification adding to his appeal.
For Alexander-Arnold, this deal not only signifies his success on the field but also his marketability and status within the football world. His nerveless mentality and skill have made him a standout player at Liverpool, where he has become a vital player under Jurgen Klopp.
With just a year left on his current contract, Liverpool will be looking to secure Alexander-Arnold’s future at Anfield. New sporting director Richard Hughes and head coach Arne Slot will likely be in talks with the player and his representatives to ensure he remains a key part of the team for years to come.
Despite his success at Liverpool, Alexander-Arnold’s England career has faced some challenges, with manager Gareth Southgate experimenting with his position during the Euros. The player’s versatility and skill were evident in his performance against Switzerland, leading many to question Southgate’s handling of the young star.
While England’s success in the Euros may not solely be attributed to Southgate’s coaching, Alexander-Arnold’s performance has certainly caught the attention of fans and critics alike. His ability to deliver under pressure and showcase his talents on the international stage has solidified his reputation as one of the best right-backs in the game.
As Liverpool fans and Adidas continue to support Alexander-Arnold, it remains to be seen how Southgate will utilize his talents in future matches. The player’s recent success has undoubtedly proven his worth, and it may be time for Southgate to fully recognize his capabilities on the field.