The landscape of marketing careers involving content is ever-evolving, with a mix of positive and concerning signals. According to our 2025 Career Outlook for Content and Marketing research, marketers are generally satisfied with their jobs, and the fear of AI taking over their roles has not materialized yet. However, there are challenges in job prospects and return-to-office mandates, which many marketers are hesitant about.
In our study, 700 marketers shared valuable insights about their career goals, hiring trends, and reskilling plans. Surprisingly, 22% of full-time marketers also freelance on the side, showcasing their diverse skill sets and interests. Moreover, they provided details about their salaries and the various factors that influence compensation in the industry.
Here are six key findings from our research to help you navigate your marketing career and alleviate any concerns about AI anxiety:
Outlook for Marketing Jobs
One notable finding from our study is that one in three marketers reported their companies laying off marketing employees in the last year, a higher figure than expected. Additionally, 68% of marketers believe that finding a job in marketing today is more challenging than it was five years ago, citing factors such as financial pressures and heightened competition for marketing roles.
Despite these challenges, marketers who were laid off in the past two years reported taking an average of three months to find a new role, indicating resilience in the face of adversity. However, concerns about “phantom job” postings, where job listings may not be genuine, were also highlighted by some respondents.
AI Isn’t Taking Marketing Jobs…Yet
Contrary to popular belief, only 3% of marketers in our study reported that their teams had replaced employees with AI tools. While generative AI tools are viewed as a net positive for marketing careers by 51% of respondents, there are concerns that employers may not hire to backfill positions, potentially leading to a reduction in team sizes.
Most Marketers Use Generative AI
Although many marketers use generative AI tools to enhance their efficiency and creativity, there are mixed feelings about their capabilities. While 68% of marketers use AI to brainstorm topics and 53% to summarize content, fewer utilize AI for content creation due to perceived limitations in quality.
Job Satisfaction and Career Growth
Despite high levels of satisfaction among marketers, with 76% reporting being somewhat or very satisfied in their roles, many are still considering new job opportunities. Thirty-five percent of marketers expressed interest in finding another job, indicating a desire for growth and advancement in their careers.
Remote Work Preferences
Remote work has become a preferred option for many marketers, with 84% either working remotely or in a hybrid setup. A majority of marketers (68%) stated that they would leave their current job if required to work in the office full time, highlighting the importance of flexible work arrangements in the industry.
Salary Disparities Based on Location
Location plays a significant role in determining marketers’ salaries, with those working in major urban centers earning approximately 30% more than their counterparts in smaller markets. Director-level employees in major metro areas earn 43% more than those in smaller locations, showcasing the impact of location on compensation.
In conclusion, the marketing industry is dynamic and ever-changing, with opportunities for growth and development amidst challenges. By staying informed about job trends, embracing new technologies like AI, and prioritizing career satisfaction and growth, marketers can navigate the evolving landscape of marketing careers successfully. Download our 2025 report for more detailed insights and recommendations to advance your marketing career.